Last updated: August 2026
Bags of Swank (‘we’, ‘us’ or ‘our’) respects your privacy and is committed to protecting your personal data. This policy explains what we collect, why we collect it, how long we keep it, and the rights you hold under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, creating an account, placing an order or contacting us, you acknowledge the practices described here.
1. Who we are
Bags of Swank is the data controller for personal data collected through this website.
Bags of Swank
John St, Ballymoney BT53 6DS, United Kingdom
Email: sales@bagsofswank.co.uk
Phone: +44 7853 14596342
2. Information we collect
Information you provide
Name, billing and delivery addresses, email address, telephone number, account login details, payment details (passed securely to our payment processors), customer support messages, order history, reviews and feedback.
Information collected automatically
When you visit the site we may automatically collect your IP address, browser type, device and operating system, referring website, pages visited, time spent on pages, clickstream data, and information from cookies and similar technologies.
Information from third parties
We may receive information from payment processors, couriers and delivery services, analytics providers, advertising partners, fraud-prevention services and social media platforms.
3. How we use your information
We use personal data only where we have a lawful basis to do so:
- processing and delivering your orders — performance of a contract;
- order confirmations, dispatch and service emails — performance of a contract;
- customer support and account management — contract and legitimate interests;
- fraud prevention and site security — legitimate interests and legal obligations;
- improving the website and understanding how it is used — legitimate interests;
- marketing communications — your consent, which you can withdraw at any time;
- tax, accounting and regulatory record-keeping — legal obligation.
4. Advertising and analytics
We may use analytics and advertising tools (for example Google and Meta services) that use cookies, pixels and tags to measure performance, understand visitor behaviour and improve campaigns. These run only in line with your cookie consent choices, and the providers process data under their own privacy policies.
5. Cookies
We use cookies and similar technologies to run the basket and checkout, remember preferences, analyse traffic and measure marketing. Full detail — and how to change your choices — is in our Cookie Policy, and you can update your preferences at any time via the Cookie settings link in the footer.
6. Payment information
Payments are processed by PCI DSS-compliant third-party payment providers over encrypted connections. We never intentionally store complete payment card numbers on our servers; payment data is handled to the processor’s security standards.
7. Who we share information with
We never sell personal data. We share it only where necessary with: payment processors; couriers and postal services; website hosting and technology providers; analytics and marketing partners (in line with consent); fraud-prevention and security services; and legal or regulatory authorities where the law requires it.
8. Data retention
We keep personal data only as long as reasonably necessary: to provide our services, maintain records, resolve disputes, enforce agreements and meet legal, tax and accounting requirements (order and transaction records are typically kept for up to six years). Data is then securely deleted or anonymised.
9. Data security
We apply appropriate technical and organisational measures — encrypted connections, access controls and least-privilege systems. No method of transmission or storage is completely secure, so absolute security cannot be guaranteed; if a breach is likely to risk your rights, we will inform you and the Information Commissioner’s Office as the law requires.
10. International transfers
Some service providers process data outside the UK. Where that happens, we rely on UK adequacy regulations or approved safeguards such as the International Data Transfer Agreement (IDTA).
11. Children’s privacy
Our website is not directed at children under 13, and we do not knowingly collect personal data from children under 13. If we become aware that we hold such data without appropriate consent, we will delete it promptly. Parents or guardians with concerns should contact us at the details above.
12. Your rights
Under UK data protection law you have the right to: access your personal data; have inaccurate data corrected; have data deleted; restrict or object to processing; data portability; withdraw consent at any time; and not be subject to decisions based solely on automated processing that significantly affect you. To exercise any right, contact us using the details above.
You also have the right to complain to the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, or at ico.org.uk — though we would always welcome the chance to put things right first.
13. Email communications
Customers receive transactional emails — order confirmations, shipping notifications, account and service messages — because they are necessary to fulfil your order. Marketing emails are sent only where permitted, and every marketing email includes an unsubscribe link.
14. Third-party websites
Our site may link to third-party websites. We are not responsible for their privacy practices, content or security — check their policies before sharing data with them.
15. Compliance with applicable laws
We are committed to complying with UK privacy, consumer protection and e-commerce law. Nothing in this policy limits rights granted to you by law.
16. Changes to this policy
We may update this policy from time to time. Changes take effect when posted on this page with a revised date. Continued use of the site after an update constitutes acceptance for future activity.
17. Contact us
Questions about this policy or how we handle personal data? Contact Bags of Swank, John St, Ballymoney BT53 6DS, United Kingdom — sales@bagsofswank.co.uk — +44 7853 14596342.
By using our website, you acknowledge that you have read and understood this Privacy Policy.